Amplitude vs Heap
A head-to-head comparison of two leading analytics platforms for AI-powered growth. See how they stack up on pricing, performance, and capabilities.
Amplitude
Pricing: Free up to 50K MTU, then custom pricing
Best for: Enterprise teams needing behavioral analytics at scale
Heap
Pricing: Free tier available, then custom pricing
Best for: Teams that want complete data capture without manual event tracking
Head-to-Head Comparison
| Criteria | Amplitude | Heap |
|---|---|---|
| Free Tier Limit | 50K MTU free | Limited free tier; custom pricing |
| Event Tracking | Manual + warehouse-native; autocapture add-on | Full retroactive auto-capture of all interactions |
| Built-in Experimentation | Amplitude Experiment module | Not built-in |
| Self-Hosting | Not available | Not available |
| Learning Curve | Steep — enterprise complexity | Low to start; steeper for power analysis |
The Verdict
Amplitude is a more complete analytics platform with built-in experimentation, behavioral cohorts, and warehouse-native architecture that Heap lacks. Heap's auto-capture removes the instrumentation burden and eliminates the painful situation of realizing you didn't track an important event weeks after a product launch. For enterprise teams that need experimentation tied to their analytics data and are willing to instrument properly, Amplitude is the stronger long-term platform; for teams prioritizing speed and retroactive analysis, Heap's approach is compelling.
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